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Category Archives: Fitness & Personal Training
Fitness Trends from IHRSA
by Blair McHaney, Gold’s Gym Wenatchee GGFA Director Emeritus For the first time in 7 years I was able to walk the tradeshow floor at IHRSA without being hurried. I spent the entire day Friday walking the show and talking … Continue reading
The Benefits of Keeping Equipment Working
by ABC Financial There are two main complaints heard most by gym members. One is a lack of cleanliness, and the other is equipment that is out of order. There are many benefits to keeping your equipment up to date … Continue reading
Changing Lives While Making Money
by Dave Kenyon, Gold’s Gym Hudson Valley So you have seen the Gold’s Gym Challenge marketing materials last year or you didn’t even open them because you thought it was another promotion that Corporate was doing that you didn’t want to. … Continue reading
Best Practice: Gold’s Gym LA Demonstrates a Wildly Successful Launch
by Steven Renata, CEO of Les Mills West Coast (San Francisco) The Gold’s Gym of Los Angeles (GGLA) group has launched BODYPUMP® and CXWORX™ by Les Mills at six locations in greater LA: Downtown, Hollywood, West Covina, Thousand Oaks, Simi … Continue reading
SMART BUSINESS: Cancelling Under-Enrolled Classes
By Rick Caro Club owners and GMs know that it is cost ineffective to continue to offer group exercise classes or other programs with minimal enrollment. Yet, lots of clubs do so. This is mainly due to the fear that … Continue reading
Risk Management For Personal Trainers And The Club Owners Who Hire Them
By Ken Reinig There is some good news in the health club industry these days. Personal training is more prevalent today than ever before and the trend is very likely to continue for several years. Personal Training and Group Exercise … Continue reading
Fitness Mobile Apps – Instruction & Motivation on the Go!
By Annie Redding We are an increasingly mobile society and we loooove our smart phones! You can order products directly from them, make a dinner reservation, check the weather, manage your bank account and countless other tasks. Why shouldn’t your … Continue reading
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Driving Small Group Training Profitability
By: Jesse Campanaro, National Sales Manager for Total Gym® From 2007 to 2010, the largest increases in personal training offerings were for small group and partner sessions, according to IDEA Health and Fitness Association. IHRSA’s list of 2011 Fitness Trends … Continue reading
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Training the “Untrainables”
By Guus van der Meer, Power Plate Founder Only about 10% of people work out in a fitness center more or less regularly, while approximately 40% of people are simply not interested in sport or exercise. I have christened this … Continue reading
