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Category Archives: Marketing
Social Media CAN Drive Revenue for Your Club. But How? Turn Facebook Into an Online Lead Box
by: Mario Bravolamo, Founder Daron Allen, President/CEO Visual Fitness Planner Social media is changing our world. The adoption rate of users to Facebook was the fastest of any product in history. Facebook has done a remarkable job of connecting … Continue reading
Posted in Best Practices, Marketing, Social Media, Uncategorized
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Are You Really Ready for 2012?
by Tony Torre National Sales Director –Visual Fitness Planner This time of the year usually prompts gym owners to talk about how excited they are that the New Year is approaching. Their common theory is that the influx of people … Continue reading
Social Media Platforms Are Offering New Types Of Paid Advertisement Opportunities. Here Are Some Things Health Club Owners Should Keep In Mind Before Taking The Plunge
By Bryan O’Rourke One of the biggest shifts in consumer behavior during the past decade is the increasing use of the Internet as a key part how people shop for goods and services. Health clubs are not immune from this … Continue reading
Changing Lives While Making Money
by Dave Kenyon, Gold’s Gym Hudson Valley So you have seen the Gold’s Gym Challenge marketing materials last year or you didn’t even open them because you thought it was another promotion that Corporate was doing that you didn’t want to. … Continue reading
Best Practice: Gold’s Gym LA Demonstrates a Wildly Successful Launch
by Steven Renata, CEO of Les Mills West Coast (San Francisco) The Gold’s Gym of Los Angeles (GGLA) group has launched BODYPUMP® and CXWORX™ by Les Mills at six locations in greater LA: Downtown, Hollywood, West Covina, Thousand Oaks, Simi … Continue reading
Ten Things You Can Do Right Now on Facebook
By Cassie Piercey 1. Have a plan. Organize your status updates by keeping a monthly Facebook content calendar. This ensures you won’t suffer an episode of Status Update Blank when Facebook asks “What’s on your mind?” A content calendar provides … Continue reading
The single fastest, no punches pulled, might not even be legal, path to cash
by Chris Batchelor I want to let GGFA members in on a little secret that my team and I have been quietly taking over the world of fitness marketing with. It’s 10 times more effective than email Cannot be ignored … Continue reading
Having a Facebook Page is Not Enough!
Creating a 21st Century Digital Strategy for Your Club to Thrive by Margo Drakos, Vice President of Business Development for Expresso Bikes powered by Interactive Fitness Holdings, LLC Not long ago, members came to your club to be part of … Continue reading
Freedom from FREE
By Jon Butts, Getmembers.com When is the last time you saw something advertised as being “FREE” and believed there was any real value there? Thoughts like “you get what you pay for,” “what’s the catch,” or “let me read the … Continue reading
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Sure Social Media Is Great. So Now What ?
By Bryan O’Rourke We’ve been hearing it for a while now and you probably know all the stats. That social media is the rage for marketing is irrefutable. But how can YOU make it part of your business’s successful membership … Continue reading
Posted in Marketing, Social Media
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