Category Archives: Programming

Best Practice: Gold’s Gym LA Demonstrates a Wildly Successful Launch

Posted on September 2, 2011 by

by Steven Renata, CEO of Les Mills West Coast (San Francisco) The Gold’s Gym of Los Angeles (GGLA) group has launched BODYPUMP® and CXWORX™ by Les Mills at six locations in greater LA: Downtown, Hollywood, West Covina, Thousand Oaks, Simi … Continue reading →

Posted in Best Practices, Fitness & Personal Training, Marketing, Programming | Leave a comment

SMART BUSINESS: Cancelling Under-Enrolled Classes

Posted on August 5, 2011 by

By Rick Caro Club owners and GMs know that it is cost ineffective to continue to offer group exercise classes or other programs with minimal enrollment. Yet, lots of clubs do so. This is mainly due to the fear that … Continue reading →

Posted in Fitness & Personal Training, Programming | Leave a comment