Monthly Archives: August 2011

How to Turn Your Front Desk into a Revenue Producer for your Health Club

by Jim Thomas A club manager or department head in charge of a health club profit center is likely to face a much more difficult job than someone overseeing a department that is not classified as a profit center. Just … Continue reading

Posted in Best Practices, Management & Operations, Membership Sales & Retention | Leave a comment

Thoughts on the Current State of the Industry

By Pete Moore Thanks for giving me the opportunity to share some thoughts with you.  Clearly, it is an uncertain time in the financial markets as the stock market swings and debt downgrade affect overall consumer sentiment.  I do believe … Continue reading

Posted in Management & Operations | Leave a comment

Ten Things You Can Do Right Now on Facebook

By Cassie Piercey 1.      Have a plan. Organize your status updates by keeping a monthly Facebook content calendar. This ensures you won’t suffer an episode of Status Update Blank when Facebook asks “What’s on your mind?” A content calendar provides … Continue reading

Posted in Best Practices, Innovations & Opportunities, Marketing, Social Media | Leave a comment

SMART BUSINESS: Cancelling Under-Enrolled Classes

By Rick Caro Club owners and GMs know that it is cost ineffective to continue to offer group exercise classes or other programs with minimal enrollment. Yet, lots of clubs do so. This is mainly due to the fear that … Continue reading

Posted in Fitness & Personal Training, Programming | Leave a comment