by Steven Renata, CEO of Les Mills West Coast (San Francisco)
The Gold’s Gym of Los Angeles (GGLA) group has launched BODYPUMP® and CXWORX™ by Les Mills at six locations in greater LA: Downtown, Hollywood, West Covina, Thousand Oaks, Simi Valley and Fullerton.
The clubs looked fantastic on the Saturday launch day, with each of the sites themed in program colors and co-branded marketing material. GGLA offered membership and PT specials on the day, which were heavily advertised throughout the clubs. Leading up to the day, GGLA also ran television advertising and delivered 2500 door hangers announcing the arrival of these great group fitness classes.
Les Mills took over the usual group fitness schedule at each location, with six classes at
each location alternating BODYPUMP® and CXWORX™. Classes were full, and the festive atmosphere was aided by food and coffee between classes – and one club even had a DJ playing. It all combined to create a huge buzz at the clubs, with many members coming over to take a look at the classes.
Everyone involved in the launches were highly engaged, with GGLA staff, Les Mills presenters and the Les Mills West Coast team all on hand to talk to members, transition equipment and generally help make the day a huge success. And we saw quite a few new memberships being sold on the day, too!