by Rick Caro, President Management Vision
Whether you played sports or watch them, all recognize that the goal is winning. In most sports, it’s easy to define a win – often the one with the highest score. It is also clear what the key ingredients are that help a team acquire a win. It starts with a plan, then one develops a team, has practices and all have to then execute effectively. It seems so simple.
But, the analogy may break down for the health club industry right at the outset. There may not be a plan – or, at least a detailed one for the whole club and for each department. A plan is more than just a budget, and many do not commit to specific departmental budgets backed by written assumptions. A football team has a playbook. 11 people have to know their assignments on every play. They may have to “check off” and make adjustments along the way. They collect a ton of statistics and compare them against the plan, other benchmarks, the previous year, etc.
The club industry is no different. We need budgets, but we need marketing plans, sales plans, staffing plans, physical plant and equipment plans, programs and services plans and more. We need to set them up no. Ideally, they are partially created by the department heads, club General Managers and – to some extent – the owners. They are measurable with timeframes and defended with specific numerical assumptions. They are broken down monthly and can be tracked easily by the person most responsible. One can evaluate right now the adequacy of such plans using the old school grades (“A”à”F”). No owner would tolerate an “F” especially in January of a new year. Immediate actions would then take place.
The webinar “Judging Your Own Scorecard: Are You Ready To Succeed in 2013?” will address the specifics for 10 different areas.
It is scheduled for Wednesday, January 23rd, 1-2PM (EST).
The GGFA is heard and respected as the unified voice of all franchisees. We are involved in all decisions that affect our brand and the franchisees. It is our goal to secure Gold’s Gym as the most profitable franchising opportunity in the fitness industry and the number one fitness brand in the world.
We serve as advocates for all franchisees to help them maximize the profitability and stability of their businesses.