Delegating Recognition is Not Effective Leadership

Jack Bruce BIS BenefitsBy Jack BruceBIS Benefits
Chief Operating Officer
BIS Benefits

Great leaders engage in learning and they are not too proud to acknowledge anyone to be their teacher.  For great leaders will not only learn, but they will also give credit where credit is due. Great leaders do not hesitate to admit they have learned from someone with less experience or with a less significant title.

It may be as simple as saying “I was not aware of that; Thank you for sharing it.” Or, ribbon“Wow, I have never thought of it that way. What an insightful perspective.” Or, it may simply be sending a complimentary email or publicly acknowledging the contribution in a staff meeting. Great leaders don’t hide the contribution of others, they reward it.

The reward most valued is simple acknowledgement—from the right person. Employees value the compliments and accolades of coworkers, but the affirmation from a supervisor has a much greater impact. If the president of the company, or another C-level leader, affirms the employee then this affirmation will be felt at a deeper level.

Great leaders don’t delegate recognition. Great leaders don’t rely on a reward and recognition program to substitute for their personal words of affirmation. Great leaders don’t usurp the glory of a new idea from the one who generated it. Great leaders don’t view the paycheck as the only thank-you to their team.  Rather, great leaders are humble. Great leaders lead with love. Great leaders personally affirm the individual contribution of their team members. Great leaders eagerly give credit where credit is due.


Jack W. Bruce, Jr., as Chief Operating Officer at BIS Benefits, (Alpharetta, GA), provides general oversight in Finance, HR, Operations, Team Building & Strategic Management for this employee benefits firm. His role is to continually lead the firm by proactively enhancing the service, communications, human resource assistance, and technology for the benefit of their clients. Jack has earned a Professional in Human Resources (PHR) designation.

Vision The GGFA is heard and respected as the unified voice of all franchisees. We are involved in all decisions that affect our brand and the franchisees. It is our goal to secure Gold’s Gym as the most profitable franchising opportunity in the fitness industry and the number one fitness brand in the world.

Mission We serve as advocates for all franchisees to help them maximize the profitability and stability of their businesses.


About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.
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