Our Sense of Duty …

Dave Kenyonby Dave Kenyon
Gold’s Gym Hudson Valley

The Gold’s Gym Challenge has come a long way. This past week the National Gold’s Gym Challenge judging happened in Atlanta with a tremendously tough field of contestants. This was the 6th year of the Gold’s Gym Challenge and with its continued support it will grow each year.  This support comes from collaboration between Franchisees, GGFA, Gold’s Gym International and suppliers that transcends the lines and brings us all together for the common goal; getting and keeping our members in shape. The peoples’ stories that are part of their submission process are very touching and help us stay focused on why we are in the business of health and fitness. With the ever increasing focus of obesity in the media we are one of the organizations actively affecting a large number of people each year and we hope that the franchisees that are not involved in the Challenge will step up and be a part of this. I’m very excited to see this grow and hopefully we can be recognized as one of the pioneer organizations that are tackling the obesity epidemic and making a difference for the people of this country with our far reaching affects.Sponsors and Judges

Each year I write about how franchisees should get involved in the Challenge to help their businesses as this is such a huge part of the January growth that we all know and expect. But now I would like to appeal to your sense of duty to your customers and their families and friends. Don’t we owe them the very best programs to truly help them? And because of the Challenge, how great would it be if we were nationally recognized (more than we are) as the place that is helping the country make a difference in people’s lives and change the tide against obesity.

A sense of duty and doing the right thing go hand in hand.  Just the other day my 10 year old daughter and her friends reminded me that doing the right thing isn’t always easy. She was with a group of friends that deliberately left a younger boy out of a game because they didn’t want him included. The boy was obviously very hurt, and some of the other kids thought it was funny. My daughter didn’t laugh but was not going to leave the safety of the group.  So that night I talked to my daughter and asked her if she knew right from wrong? She answered yes of course. So then I told her that no matter what everyone else does, you stand up for what you feel is right, even if that means standing alone. I could tell she understood and can only hope she has the strength to stand alone the next time something like that happens.

This struck a chord with me as I thought about Gold’s Gym and how our sense of duty dictates how we treat our customers. And how others think about customers differently. We may not be the cheapest. We could care less that people don’t know what a burpee is or how many pull-ups they can do. We don’t care if someone makes some noise while they work out. And it doesn’t matter what they look like or what kind of shape they are in. We believe that everyone has the right to get better and we stand alone with our sense of duty as the only place that will do what is right for the customer. I feel proud to be “standing alone” with so many friends and colleagues as we continue to do the right thing and help people from all over this country get better.

I am truly honored to be a part of something that has such a National reach and affects so many people and someday we will  help get this country back to the healthiest on earth.

The GGFA is heard and respected as the unified voice of all franchisees. We are involved in all decisions that affect our brand and the franchisees. It is our goal to secure Gold’s Gym as the most profitable franchising opportunity in the fitness industry and the number one fitness brand in the world.

Mission We serve as advocates for all franchisees to help them maximize the profitability and stability of their businesses.


About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.
This entry was posted in Best Practices, Fitness & Personal Training, Innovations & Opportunities, Management & Operations, Membership Sales & Retention. Bookmark the permalink.

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