The Difference That Matters

By  Ginger Collins, GGFA Executive Director

Announcing:  2013 GGFA Owners’ Conference
September 30 & October 1st

“The Difference That Matters”

Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal
New York, NY  10017

Cynthia MontgomeryFeaturing:   Cynthia A. Montgomery, acclaimed author of “The Strategist”…Be The Leader Your Business Needs.

Are you a Strategist?  Cynthia asks…. She says “it’s a question all business leaders must answer because strategy is so bedrock crucial. No matter how hard you and your people work, no matter how wonderful your culture, no matter how good your products, or how noble your motives, if you don’t get strategy right, everything else you do is at risk. She says that your goal is to create a company that truly matters”.

The GGFA is tremendously excited to host Cynthia as our keynote speaker at this year’s signature “lodge meeting” for the owners. You will learn from her, how to develop a sound and logical strategy but that you cannot do this without knowing your true purpose in business. Or does your company matter or does your company NOT matter….. Cynthia also has accomplished case studies of how companies have “won” and “owned” being in the middle of their industry in price but not value and service. Sound familiar? This year is a must attend event if you want to learn on how to differentiate to succeed.

Also, leading up to her message, you will hear the significance of why Mike Epstein’s President’s message early this year resonated with so many of you regarding “owning the middle” in the industry’s pricing market. However, based on your culture as a franchisee, we are NOT in the middle with relationships of our customers and employees. This is going to be a thought provoking and provocative topic.

Registration will be open soon…watch for details on the GGFA App!


Cynthia A. Montgomery is the Timken Professor of Business Administration and immediate past head of the Strategy Unit at Harvard Business School, where she’s taught for over twenty years. For six years she led the strategy track in the School’s highly regarded Owner, President, Manager Program (OPM), attended by top managers of mid-sized companies from around the globe.  Currently, she is a core faculty member in the School’s Advanced Management Program. For more, click here:


About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.
This entry was posted in Best Practices, From the Executive Director, Management & Operations, Marketing, Membership Sales & Retention. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s