by Bryan O’Rourke, CEO Integerus
“Culture Eats Strategy For Breakfast”; Peter Drucker is thought to have coined the phrase which was popularized by Mark Fields, president of Ford Motors, in 2006. The phrase is rumored to still hang in Ford’s war room. CEO Fields was keenly aware that no matter how thoughtful his vision or how brilliant his strategy, neither would be realized if not supported by the culture. That’s what the workshop last week was all about.
I’ve attended many workshop events and the one put on by the Gold’s Gym Franchise Association and Blair McHaney, was one of the best. Why ? The subject was relevant; the content was engaging; and the exercises practical and revealing. Engaged employees do result in happy customers and happy custom ers mean better business results. If your skeptical I recommend you visit the following videos which Blair shared during his workshop. Here’s one on Blair’s Gold’s Gyms and one on Zappos. In this day of hyper competition, and believe me the health club business is only going to become more hyper competitive, the best marketing is customer experience. In the simplist terms THE secret sauce for delivering that experience at the highest level is creating a culture which enables people to deliver it. The workshop helped to affirm this truth and gave many practical tools and examples on exactly HOW (I particularly liked exercise #5 – a cast study of Mike and Art’s expansion. I wonder who that was about 🙂 ).
While many of you reading this blog post know Blair, Ginger and the krewe (that’s how we spell it in New Orleans) at the GGFA, this workshop event was yet another example of the great resource GGFA is and can be. The unique blend of GGI executives, Gold’s franchisees, vendor participants including my friend and partner Robert Dyer, creates a great opportunity for learning for everyone. Hats off to Ginger Collins, Blair and everyone who contributed and participated. Don’t miss the opportunity to get involved in these regional events in the future. You will learn something that can help make your business even better.
Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness companies. He works for Fitmarc, which delivers Les Mills programs to over 700 facilities in the US and heads up the firms Integerus and Fitsomo. He advises successful global brands, serves as a member of the GGFA Think Tank and is CEO of the Fitness Industry Technology Council (To join FIT-C visit www.fit-c.org ). Recently Bryan was named to the ACE industry advisory panel. To learn more visit Bryan here today.