Member perception of your facility including gym fitness equipment, classes, front desk staff, trainers and even the locker room are extremely important and can have lasting impacts on both current members and potential members. In today’s competitive market it’s important to not only sustain current membership levels, but to have those members talk so highly about your facility that they bring in new members.
Members don’t want to just walk in and see rows and rows of treadmills. Where’s the fun in that? The flip side is that yes members do want traditional options but keeping up with the High Intensity Interval Training, Cross Fit and Insanity trend is important. The key is trying out different things to see what lands and what helps reengage current member and drives in new members. Your goal is continued growth and by keeping things new, innovative and interesting you will do just that.
Here are 3 helpful tips to get started on your diversification plan.
1) Ask your members what they want
Seems so simple, but can truly lead to making an impact on current members by getting them involved in the decision process and seeing their desires come to life. Have them vote on the next piece of fitness equipment they want to see added. For example, another treadmill, AMT elliptical, more spin bikes, another power cage, espresso bike, stepmill, etc…
2) Take a look at your class schedule
Have your classes become stagnant and not getting the attendance they used to? Well it’s time for a refresh. Do a bit of research and create a program that is fun and challenging for members. Circuit training, High Intensity Interval Training and more cross fit style classes are catching on. Yes it’s a trend, but this style of workout is fun, challenging and is proven to burn more calories and fat faster so members are flocking for a shot at attending. Develop workout stations where members could do push-ups on a ball for 1 minute, 1 minute doing scorpion bends, 1 minute plank holds and 3 minutes of beginner cardio. Then switched it up for round 2 and increased cardio to the intermediate level and changed to the other stations to keep it interesting.
3) Plan an event
When is the last time you hosted an event or encouraged members to participate in a local fun run together as a team? We’re all made to be involved in community and creating a fitness community only drives interaction and increased participation. Have members sign-up to train for a race in your local community and cover part of the cost or the pre-race carb loading dinner, or plan an event at your own facility that showcases your trainers, classes, individual training session options, etc. Make if fun and have prizes that people WANT to win. Give away a free 6 months of workouts, or $100 toward a training class. Host a ladies night where women can pop in to get a sneak peek at new classes and register to win a spot in the next session. It all leads to more awareness and thus more members!
These are just a few tips to get you brainstorming. Talk to your office staff, your trainers and your members. You are guaranteed to at least get some great new ideas that you can start to plan for!
Nexersys is leading a fitness revolution, and pioneering the expanding “Exergaming” market with the iNTELLIGENT and iNTERACTIVE Nexersys. Our equipment is chosen by commercial gyms, schools, universities, apartment facilities, hotels, cruise lines, first responders and military bases in the United States and abroad.
We are passionate on providing the best in technology and user experience with a focus on exceptional engineering to deliver a premium product to our customers. Our goal is change the fitness landscape offering a product that improves fitness and mental acuity leading to a Hard Body and a Sharp Mind.
Combining the latest in exercise equipment and interactive gaming, Nexersys designs and builds a professional-grade multimedia fitness product that delivers the motivation of a personal trainer, the benefits of a mixed martial arts high-intensity interval training workout, and the entertainment and feedback available from today’s gaming and computer technology.
Nexersys provides a unique combination of cardio, strength, endurance, and mental acuity training in a single, revolutionary piece of equipment.