Monthly Archives: March 2014

Turn Angry Customers Into Customer Evangelists

by Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations   CUSTOMER SERVICE BEST PRACTICES I just returned from speaking at the International Franchise Association convention.  This was my sixth year speaking at this great organization’s conference and I … Continue reading

Posted in Best Practices, Innovations & Opportunities, Management & Operations, Membership Sales & Retention, Training | Leave a comment

Outlast, Outsell and Outsmart Your Health Club Competition

by Jim Thomas, Founder and President Fitness Management and Consulting As the competition of more new clubs continues to grow, there isn’t a single one of us who doesn’t consider competitive marketing and salesmanship as top priorities. Your greatest achievement … Continue reading

Posted in Best Practices, Innovations & Opportunities, Management & Operations, Membership Sales & Retention | Leave a comment

How is Technology Playing a Role in the Development of New Cardio and Strength Equipment

by Technogym Technology is playing an ever-increasing role in the development of fitness equipment. We carry technology with us everywhere we go.  These days it is preferred to have all aspects of our lives consolidated into one single device. Emerging … Continue reading

Posted in Fitness & Personal Training, Management & Operations | Leave a comment

Use Push Alerts to Drive Revenue and Member Engagement

by Kelly Sweeney Partner & President Club Apps Member engagement is not only the driving force of member retention today but it is also the primary driver of revenue in health clubs. Member communication is a vital component of effective … Continue reading

Posted in Best Practices, Management & Operations, Marketing, Social Media | Leave a comment