How is Technology Playing a Role in the Development of New Cardio and Strength Equipment

Technogymby Technogym

Technology is playing an ever-increasing role in the development of fitness equipment. We carry technology with us everywhere we go.  These days it is preferred to have all aspects of our lives consolidated into one single device. Emerging trends in fitness have and are continuing to play into this phenomenon. Demand for personalization and easy access to entertainment and data on cardio equipment has evolved and uses similar technology that users find in other facets of their lives.

From wearable fitness trackers to websites and apps, our fitness is becoming digital. We can track everything from our steps, sleep, heartbeat, food consumption and temperature through a website or downloaded apps. The data is easily accessible and works as a powerful tool to improve and enhance our well-being. The ability to access all of this information allows end-users to better understand what they are doing and ultimately improve, while taking some of the guesswork out of their exercise program. Fitness manufactures are taking notice, and there has been an increase in technology driven fitness equipment.

Traditionally, users have been able to get data about each training session from cardio equipment. Now, that information can be stored in a personal profile and pushed to websites. Then all information from a series of workout sessions can be combined for an overall picture of your fitness training. The newest cardio equipment is equipped with a built in webcam so you can communicate with your trainer live, while you train, for instant feedback and motivation. Connection to the Internet opens a wide possibility of for entertainment while training. The consoles on cardio equipment have gone from a simple LED screen to a tablet like digital display with swipe gesturing that controls and connects the machine while entertaining and motivating the user.

Not as common in the fitness industry is technology in strength equipment, but the trend has not missed this category. Selectorized equipment can be configured to a personal profile so it knows how many reps and sets you have been prescribed to perform, your personal seat setting, even the pace recommended for each movement. Functional training equipment is now featuring QR codes that link to online instruction and training programs.

With all the human power and effort that we put into our workouts, it’s about time we harness that energy to both power the machines and even return energy to the grid. The newest generation of fitness equipment can do just that, put your members efforts to work for your facility and reduce, renew and recycle power.

We are a mobile society and one of the most challenging parts of an exercise routine is maintaining it as your schedule and your locations change. With the introduction of technology and the advent of web enabled fitness equipment you can now take your workout with you. All of your data is aggregated into one place, regardless of your location so you can keep your momentum going whether you are at home, corporate gym, or on vacation.

It’s a social world and finding help and motivation by sharing our fitness and wellness stories through social media is becoming increasing popular. Many devices, apps, website and equipment allow users to connect directly to social media to tell your story. You can also create a closed network of friends to through devices and apps to motivate and support your efforts.

So what does this all mean for an operator?  There are many ways an operator can benefit from this new technology. Having your members connect with your trainers via social media and technology can keep your members engaged, motivated and advocate for your facility. Technology can help cultivate a community feeling unlike ever before. You can create challenges for friendly rivalries and celebrate the success! Operators can keep the equipment well maintained by using asset management software that provides diagnostics in real time through an Internet connection.

From cardio and strength equipment to green energy, mobile fitness solutions and social media, technology is making an impact on the fitness world for both users and operators. Investing and embracing technology can only improve your business as well as your users experience. The industry is moving fast (pun intended!) and smart operators will find ways to incorporate technology in their cardio and strength offerings wherever possible.

About Technogym:

Founded in 1983, Technogym is the world’s leading international supplier of products, services and solutions in the wellness and fitness fields. With more than 2,200 employees and 14 branches in Europe, North America, South America, Asia, the Middle East and Australia, Technogym exports 90 percent of its production to 100 countries. More than 65,000 wellness centers and 100,000 private homes worldwide are equipped with Technogym. Technogym was the official supplier for the last five Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 and London 2012.


About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.
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