Reflections from the Dallas Regional Workshop

GingerGinger Collins, GGFA Executive Director:  This Regional Workshop series is a must for all owners and anyone on their staff that makes key decisions.  Blair is a master at setting up for the day’s work flow.  The exercises are thought provoking and fun.  You will clarify your “system of advantage”, prioritize opportunities, create a roadmap for adopting strategy, draft a plan and leave with plans and tactics.  Don’t miss this learning experience.

Seth Robinson use for VoicESeth Robinson, Matrix Fitness:  Matrix_all_colorBlair has once again done an outstanding job reading today’s signals and market direction.  This is a must attend for your key staff that is managing and over seeing your company.  This workshop will be your roadmap to continuously leverage your key opportunities for differentiation.  With this full day workshop you be able to help you evaluate your data signals  and  tell if your tactics are wrong and if you misread the market, your competitors or your current capabilities.

Cesar SevillaCesar Sevilla, Gold’s Gym Laredo, TX:  This was my 2nd GGFA Regional Workshop I’ve attended and I must say that each experience has exceeded my expectations. The knowledge, experience, and energy that both Blair and Ginger bring each time is priceless! They will make you more confident in executing your operations and pinpoint what works for your gyms demographic. The group activities that we participate in are an exceptional way of obtaining amazing ideas and strengths from other gyms. Every question you may have will get answered which will make your arsenal of attacking your market that much better. I highly recommend that you attend and participate in these workshops and you will see how much better you will improve every aspect of your facility! An outstanding environment with incredible presenters.

bruce quickelOctane 2-12-13Bruce Quickel, Octane Fitness:  Great experience regarding the content and delivery of the material from Blair, which created a good atmosphere for all to collaborate and work together.  The value is not something to explain unless you were present, however what we think is a good “Strategy” today is not necessarily correct, especially if you are uncertain where you first received your current Strategy.  Defining strategy is critical, yet misleading for many reasons, simply because it is constantly undefined.  I walked away thinking I can recreate the strategy I use in everyday life, but more so applied to my territory and accounts at Octane. 

Sal Pellegrino 2Star Trac NEW with tag 3-28-14Sal Pellegrino, Star Trac:  I just completed  my first GGFA Regional Workshop on  Strategy for Differentiation in Dallas TX.  I feel as though I received an MBA in Club Management . Blair McHaney walked the attendees down a path  for success  and shared a strategy on  how to win in the middle of the market. Every Gold’s Gym owner should take the initiative and  attend one of these workshops (bring along their key manager or change agent). Also, I finally know the difference between Strategic planning and operational planning.  My key take-away is that the Gold’s Gym owner or manager must focus on ways to developing a strategy to drive Habit Creation and the development of social spaces. Exercise must become a habit for your new members to achieve long term success they must feel a sense of belonging and stay longer

I highly recommend this program for all owners and senior managers. This program will  certainly help you and your organization survive and thrive in a competitive environment. I am excited for those clients with proximity to Seattle, New Jersey and Atlanta, I hope you can attend this amazing program.


June 20th – Bellevue WA:       Register Now

August 8th – New Jersey:        register now button

August 22nd – Atlanta GA:      register now button


About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.
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