Monthly Archives: September 2014

2014 GGFA Owners’ Conference … It’s a Wrap!

by Ginger Collins, GGFA Executive Director The GGFA just completed the milestone 10th Annual Owners’ Conference in New York City last week.  It was two days of excitement, sharing and learning with Franchisees and GGFA Suppliers. The Monday Keynote Speaker, … Continue reading

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Sell the Customer Service Experience, Not the Journey

By:  Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations Companies have figured out that customer service is marketing. It’s the reason customers come back. It’s the reason customers talk to their friends about the company. It’s the value … Continue reading

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Are You Watching Your Monthly Membership Sales Decline and Don’t Know Why?

By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are … Continue reading

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Are Your Employees Fulfilled, Appreciated and Understood?

by Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations INTERNAL CUSTOMER PULSE CHECK Forget once-a-year employee surveys. How about once-a-week?  That is if you even do employee surveys. Many companies will survey their customers. The surveys range from … Continue reading

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