Monthly Archives: December 2015

2015 Good Deeds

As we get ready to welcome the New Year we would like to take this opportunity to share some of the extraordinary things that some of our franchisees and suppliers have been doing in their communities. We wish everyone a … Continue reading

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“Stop Running in Place” By Keith Catanzano, Co-founder & Partner, 2 River Consulting Group

No single retention program will keep all your members coming back to Golds Gyms month after month. Real improvements require using your plentiful customer data to design a more personalized and relevant approach. Big data isn’t just for big companies. … Continue reading

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“Creating an Opportunity for Success vs. Wishful Thinking” By John Custard, President, The Gold’s Gym Franchisee Association

Every year health clubs cancel millions of people. These people overcame intimidation as well as other obstacles, joined and yet left. So how do we overcome this dilemma?  As we know, the cost of acquiring a new member is much more than retaining … Continue reading

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