“2017 Gold’s Gym Challenge – Finish STRONG!” By: Dave Kenyon

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Okay all,

The time has come, and man did it fly by!  The first flight of the Challenge is finishing this week.  Is it me, or does every year seem to go a little faster??  Maybe it was the blizzard here in the northeast that we had to deal with, right in the middle of it!

Now that it’s upon us, don’t forget why you started it and got all those members excited back in January.  This is the score card of how well your members did in the Challenge; The results!!

Make sure your team is on point in calling every participant and getting them to finish, even if they didn’t do as well as they would have liked.  Hit your social media posts and get them as excited about finishing as they were to start.  As part of this preparation, be sure that you have the same people in place for the end measurements and photos that were there in the beginning.  Consistency is the key for them to get good results, so we should be consistent in our approach to document them.

Speaking of documenting things, I hear and see lots of social media posting in the document your journey contest. Keep your participants going with this as they get their results and brag on social media about how well they did.  People love to see and hear what others are doing as inspiration, so encourage everyone who finishes to post and talk about their experience in the Challenge.

This was only a sprint in the marathon of their healthy lifestyle journey.  Remind them of that and let them know that it’s okay not to be perfect in a short 12 weeks.  They worked as hard as their life and circumstances would allow, and they should be proud of what they accomplished.

Each year we see amazing changes in people’s bodies as well as their lives, and we can’t wait to see what this year’s results will bring.

Dave Kenyon

Thank you,
Dave Kenyon
Gold’s Gym Challenge Chairman, Gold’s Gym Dutchess County

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About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.
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