Tivity Health Blog Series : Part 1

Tivity Health

Our VisionThe leader in transforming health living for adults

Our Mission:  Empowering and engaging adults to live their best lives through nutrition, fitness and social connection


Gold’s Gym and Tivity Health understand what it takes to be customer focused:  an optimistic attitude, teamwork and trust are the key ingredients needed to help our members achieve their potential through fitness.  Together we empower others to live their best lives!

SilverSneakers by the Numbers 

  • 27 Years of Experience
  • 16+ Million Eligible Members
  • 63% Of SilverSneakers participants are between 65 and 74 years of age
  • Up to 37% Reduction in health care costs for participating members
  • 60+ Number of participating health plans 

We have over 16 million eligible members and over 60 health plans offering the SilverSneakers benefit as part of their health plan benefits.  The results are a significant decrease in health care costs, up to 37%.    Almost 2/3 of SilverSneakers participants are between the ages of 65 and 74.  With over 26 years of experience, Tivity Health knows how to do senior fitness better than anyone in the business!

Value of SilverSneakers 

  • Expand your reach
  • Regional and national marketing efforts
  • Increase visits
  • Upsell opportunities 

SilverSneakers can help you expand your reach to the fastest growing population:

Baby Boomers!  SilverSneakers members typically visit during the non-peak hours – 9am – 2pm and many have disposable income and may purchase personal training or other specialty items or amenities you offer.  Your clubs are visible on the SilverSneakers website where most eligible members find their participating location.

SilverSneakers Classes


Class Formats: 

  • SilverSneakers Classic
  • SilverSneakers Circuit
  • SilverSneakers Yoga
  • SilverSneakers Stability
  • SilverSneakers Splash
  • SilverSneakers EnerChi

Our variety of class formats has something for everyone.  Our signature SilverSneakers Classic class is excellent for that older adult member who has limited mobility, or for the more advanced senior who may need the security having of having a chair available.  Tivity Health provides the initial set of required equipment – chairs, dumbbells, resistance bands and a small inflated ball – for this format.  We also have a chair-based Yoga class, a Stability class to improve balance and gain strength, a more advanced Circuit class and our newest BOOM classes.  These 30-minute classes are ideal for the Baby Boomers and offer a variety of formats – Mind, Move it and Muscle.  Trainings for all formats are available on line and instructors receive CEC’s for attending.  Classes are open to all members who attend your club.



About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.
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