Prime Fitness Program
Prime is an innovative fitness program provided through health plan and employer groups. Prime gives you an additional avenue to connect with the young to middle-adult demographic.
The average age of Prime members is 43, with more than half of our membership being over the age of 40. Like SilverSneakers, Prime provides a basic membership at no cost to all our Prime participating locations. We provide the same marketing support, and Prime can be an excellent source of additional revenue though the upsell of personal training and other premium amenities.
Prime by the Numbers
- 40+ Million eligible members
- 49% of members did not have a fitness membership in the year before joining
- 15 Participating health plans
- 21% of Prime members joined a fitness center for the first time