Author Archives: GGFA

About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.

“How Your Trainers Can Encourage Clients to be More Productive at the Gym” By: True Fitness

There are many challenges when it comes to making sure your members come to the gym. Every member needs different types of encouragement to stay motivated and accountable for their workouts, independently and for their personal training sessions or group … Continue reading

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“20 Years of Transformations & Inspirations: The Gold’s Gym Challenge is our Tradition” By: Dave Kenyon, Challenge Chairman

Hi Gold’s Gym Owners and Team Leaders! We want to congratulate all the member contestants who participated in the 2018 Gold’s Gym Challenge!  They are all winners, for making the decision to join the Challenge, the commitment to see it … Continue reading

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“Maximize Email Marketing with this Driver” By: Sneeze it

Digital marketing, in essence, is 90% relative to communication. Despite the vehicle you use to deliver a message, each business is communicating some form of a want or need to their audience(s). Today, we’re going to discuss one of the top … Continue reading

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“Three Keys to Retention, Why Is It So Hard?” By: Daron Allen, CEO, Visual Fitness Planner

If there are only three keys to retention, why is it so hard? Albert Einstein said, “If I had to save the world in an hour, I would use 59 minutes to analyze the problem and one to come up … Continue reading

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“ACA Reporting Requirements for 2018” By: Melissa Knowles, Vice President of Gym HQ- A ClubReady Company

If you’re like many business owners, your attention span and patience for understanding the current Affordable Care Act (ACA) requirements wore thin long ago.  Will it be repealed? Replaced? What changes will we see? What are you required to do … Continue reading

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2017 Good Deeds

As we get ready to welcome the New Year, we would like to continue our GGFA tradition by taking this opportunity to share some of the extraordinary things that some of our franchisees and suppliers have been doing in their … Continue reading

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“Fitness Professionals Must Evolve During An Era Of Rapid Technological Change” By: Bryan O’Rourke, MBA

Business as usual in the fitness industry is no longer good enough. In fact business as usual is dead. In a world where choice is expanding and business models are being reengineered there is only one place left to innovate … Continue reading

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