Author Archives: GGFA

About GGFA

The Gold's Gym Franchisee Association is the independent voice of the Gold's Gym franchisees.

“How to Use Social Media to Build Gym Membership this Fall” By: Angela Walker, ASF Payment Solutions

Social media is a powerful marketing tool for all industries, but for the fitness industry it can gain audience engagement and gym memberships by inspiring and building community. The goal of any post on social media should be to connect, … Continue reading

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“9 Tips for Supercharged Sales Presentations” By: InTouch Technology

At InTouch, we understand that the sales presentation plays a major role in membership and PT lead conversion. We want to help clubs develop a disciplined, “leadership approved” approach to their sales presentations so club management can be sure that … Continue reading

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“In Our Business, “F” is for Failure” By: Bill Jackson, VP of Sales and Business Development, First Credit Services

I must admit, I am a little taken aback when I see a business operating in today’s “all access” world with a sub-par Better Business Bureau (BBB) rating. Reputation Management matters, and it all starts with the good old BBB.  … Continue reading

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“Scheduling For Dollars” By: Stephen Wilson, Marketing Manager, ASF Payment Solutions

  Being efficient with your time and your member’s time should be synonymous. By creating better scheduling efficiency, you’re meeting member expectations when it comes to helping organize their busy lives. Let’s look at several ideas on how that can … Continue reading

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“2017 Gold’s Gym Challenge – May Update” By: Dave Kenyon

Jane Smith walks into Gold’s Gym on January 4th 2017. She is frustrated with how she looks and feels and wants to get “back” in shape right away; sound familiar? This scenario happens almost daily in all of our gyms, … Continue reading

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“Joining a Gym is About More Than Just Going to the Gym” By: Christie McPherson, ASF Payment Solutions

Why do people go to the gym? Club members may go hoping to lose a few pounds or get in better shape, but being with like-minded, goal oriented people helps to propel those members towards a bigger and healthier picture … Continue reading

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“5 Financial Musts for Any Fitness Business” By: Melissa Knowles, Vice President of Gym HQ- A ClubReady Company

One of the most common back office missteps occurring in the fitness industry is a lack of clear and consistent financials.  It’s amazing how many businesses don’t keep them at all!  Tax season presents the perfect opportunity to take a … Continue reading

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