Category Archives: Management & Operations

“Bad member experience? Don’t blame the staff!”

By:  Karen Perlmutter, Executive Vice President, Smart Fitness Well, at least not until you gather all the facts. Ninety-nine percent of individuals I talk with each day talk about training their staff to implement better service standards – inevitably because … Continue reading

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“60” IS THE NEW “90”

By:  Bill Jackson DON’T LET YOUR MEMBER ACCOUNTS CONTINUE TO AGE PAST 60 DAYS“60” IS THE NEW “90” For years the health & fitness industry has allowed receivables to age for 90 days before sending accounts into collections, but times … Continue reading

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5 Workouts to Give Your Cardio Equipment a Breather

By:  Erin Gray January, February, and March is an awesome time of the year to work in the fitness industry! We are lucky to have the opportunity to motivate, inspire, and provide accountability to all of our new members.  Unfortunately, … Continue reading

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“Software Doesn’t Sell Memberships. People Do.”

By:  Jason Abucejo I can’t tell you how many times someone has approached me at a trade show looking for software to help sell more memberships. In a digital age, more and more people are forgetting that while technology does … Continue reading

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“Run Your Personal Training Department by the Numbers!”

By:  Rick Mayo “What gets measured, gets managed”- Peter Drucker  Assume for a moment that we were on a call today to discuss your personal training department. I would begin this call by asking you a few key questions about … Continue reading

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WHAT ARE YOU GOING TO DO ABOUT IT?

By:  Dan McGraw “A planning habit affords the same benefits for the organization as the exercise habit does for the body. Both become strong and healthy”.  You’re finishing pretty well this year but not as well as you hoped.* What … Continue reading

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Tips, Tricks & Trends in Social Media Marketing

by:  Smart Moms Marketing / A Division Barrett of LeMieux Business Consulting #1 – Videos, videos, videos!  Skip Johnson is perfectly on trend with his use of weekly inspirational videos to engage his fans and reach new ones.  Check out this incredible video … Continue reading

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