Category Archives: Marketing

“Software Doesn’t Sell Memberships. People Do.”

By:  Jason Abucejo I can’t tell you how many times someone has approached me at a trade show looking for software to help sell more memberships. In a digital age, more and more people are forgetting that while technology does … Continue reading

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Tips, Tricks & Trends in Social Media Marketing

by:  Smart Moms Marketing / A Division Barrett of LeMieux Business Consulting #1 – Videos, videos, videos!  Skip Johnson is perfectly on trend with his use of weekly inspirational videos to engage his fans and reach new ones.  Check out this incredible video … Continue reading

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Consistent and Predictable Experience Creates Customer Confidence

By:  Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations Customer Expectations: You can have outstanding customer service, but it only takes one mistake to erode the customer’s confidence, thus diminishing the chance you’ll have at gaining the customer’s … Continue reading

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Who Does Virtual Group Fitness Attract?

by:  Wellbeats   When we founded this business in 2008, we thought we knew the answer. Originally, the solution was designed to meet primarily scheduling needs through flexibility, convenience, and simplistic management tools. But when we started hearing stories from all the different … Continue reading

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7 Ways to Build Online Customer Trust

By:  Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations   It’s easy to build trust when you have the opportunity to connect with customers in person. You can look into their eyes, read their expressions, and interact at … Continue reading

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Sell the Customer Service Experience, Not the Journey

By:  Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations Companies have figured out that customer service is marketing. It’s the reason customers come back. It’s the reason customers talk to their friends about the company. It’s the value … Continue reading

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Are You Watching Your Monthly Membership Sales Decline and Don’t Know Why?

By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are … Continue reading

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