Category Archives: Membership Sales & Retention

“Bad member experience? Don’t blame the staff!”

By:  Karen Perlmutter, Executive Vice President, Smart Fitness Well, at least not until you gather all the facts. Ninety-nine percent of individuals I talk with each day talk about training their staff to implement better service standards – inevitably because … Continue reading

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“60” IS THE NEW “90”

By:  Bill Jackson DON’T LET YOUR MEMBER ACCOUNTS CONTINUE TO AGE PAST 60 DAYS“60” IS THE NEW “90” For years the health & fitness industry has allowed receivables to age for 90 days before sending accounts into collections, but times … Continue reading

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“Software Doesn’t Sell Memberships. People Do.”

By:  Jason Abucejo I can’t tell you how many times someone has approached me at a trade show looking for software to help sell more memberships. In a digital age, more and more people are forgetting that while technology does … Continue reading

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WHAT ARE YOU GOING TO DO ABOUT IT?

By:  Dan McGraw “A planning habit affords the same benefits for the organization as the exercise habit does for the body. Both become strong and healthy”.  You’re finishing pretty well this year but not as well as you hoped.* What … Continue reading

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Tips, Tricks & Trends in Social Media Marketing

by:  Smart Moms Marketing / A Division Barrett of LeMieux Business Consulting #1 – Videos, videos, videos!  Skip Johnson is perfectly on trend with his use of weekly inspirational videos to engage his fans and reach new ones.  Check out this incredible video … Continue reading

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Consistent and Predictable Experience Creates Customer Confidence

By:  Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations Customer Expectations: You can have outstanding customer service, but it only takes one mistake to erode the customer’s confidence, thus diminishing the chance you’ll have at gaining the customer’s … Continue reading

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Who Does Virtual Group Fitness Attract?

by:  Wellbeats   When we founded this business in 2008, we thought we knew the answer. Originally, the solution was designed to meet primarily scheduling needs through flexibility, convenience, and simplistic management tools. But when we started hearing stories from all the different … Continue reading

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