Category Archives: Programming

An Inexperienced Health Club Sales Staff and Their Seven Most Common Mistakes

By: Jim Thomas President/Founder of Fitness Management and Consulting     The heart of true customer service is a commitment to deliver your members and prospects the most professional sales and service possible. But, there are some pitfalls. In working … Continue reading

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Best Practice: Gold’s Gym LA Demonstrates a Wildly Successful Launch

by Steven Renata, CEO of Les Mills West Coast (San Francisco) The Gold’s Gym of Los Angeles (GGLA) group has launched BODYPUMP® and CXWORX™ by Les Mills at six locations in greater LA: Downtown, Hollywood, West Covina, Thousand Oaks, Simi … Continue reading

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SMART BUSINESS: Cancelling Under-Enrolled Classes

By Rick Caro Club owners and GMs know that it is cost ineffective to continue to offer group exercise classes or other programs with minimal enrollment. Yet, lots of clubs do so. This is mainly due to the fear that … Continue reading

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