Category Archives: Uncategorized

2017 Good Deeds

As we get ready to welcome the New Year, we would like to continue our GGFA tradition by taking this opportunity to share some of the extraordinary things that some of our franchisees and suppliers have been doing in their … Continue reading

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“Fitness Professionals Must Evolve During An Era Of Rapid Technological Change” By: Bryan O’Rourke, MBA

Business as usual in the fitness industry is no longer good enough. In fact business as usual is dead. In a world where choice is expanding and business models are being reengineered there is only one place left to innovate … Continue reading

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“In Appreciation of Our Veterans”

Hello Everyone; We began a new tradition three years ago in publishing a message in honor of Veterans Day, and in recognition of our service men and women that have served or are currently serving in our armed services. Again … Continue reading

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“How to Use Social Media to Build Gym Membership this Fall” By: Angela Walker, ASF Payment Solutions

Social media is a powerful marketing tool for all industries, but for the fitness industry it can gain audience engagement and gym memberships by inspiring and building community. The goal of any post on social media should be to connect, … Continue reading

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“9 Tips for Supercharged Sales Presentations” By: InTouch Technology

At InTouch, we understand that the sales presentation plays a major role in membership and PT lead conversion. We want to help clubs develop a disciplined, “leadership approved” approach to their sales presentations so club management can be sure that … Continue reading

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“In Our Business, “F” is for Failure” By: Bill Jackson, VP of Sales and Business Development, First Credit Services

I must admit, I am a little taken aback when I see a business operating in today’s “all access” world with a sub-par Better Business Bureau (BBB) rating. Reputation Management matters, and it all starts with the good old BBB.  … Continue reading

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“Scheduling For Dollars” By: Stephen Wilson, Marketing Manager, ASF Payment Solutions

  Being efficient with your time and your member’s time should be synonymous. By creating better scheduling efficiency, you’re meeting member expectations when it comes to helping organize their busy lives. Let’s look at several ideas on how that can … Continue reading

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