Category Archives: Uncategorized

How Can Fitness Facilities Revive and Support Personal Training and Small Group Training After COVID-19? From Precor

We’ve witnessed the impact of COVID-19 on personal trainers and small group coaches over the past weeks: the high-touch, progressive, and “personal” experience that clients previously enjoyed has pivoted toward virtual training sessions with emailed programming, web-based content, and videos, … Continue reading

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5 Reasons Your Club Should Hire a Dietitian in 2020, From IHRSA

By: Alexandra Black Larcom Having a registered dietitian on staff at your health club is good for your members and your bottom line. No matter what your members’ goals are, it is likely nutrition will be an essential part of … Continue reading

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5 Proactive Initiatives for a Strong Bounce Back from Covid-19 By: Freemotion

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5 Things I’ve Learned From Our Shutdown Feedback This Week By: Blair McHaney, MXM

I’m writing this article from my perspective as owner and CEO of Worx of Wenatchee, a two-gym operation here in Wenatchee Washington. Right now, our gyms are closed and we’re collecting $0 revenue. We’re looking at a major increase in … Continue reading

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An Emphasis on Cleanliness By: Ready Care

Gym Cleanliness is a concern year-round, but with current growing health concerns, it is more important than ever to give your members assurance that you are doing everything you can to keep away even common germs. Fitness enthusiasts who make … Continue reading

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Offer SilverSneakers to Help Fight Social Isolation By: Tivity

The social benefits of joining a gym for seniors may have a profound impact on their health and well-being. Social health is becoming a major public health issue similar in effect to things like obesity, smoking and cardiovascular disease.  Older … Continue reading

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Millennials Are Said To Be The Most Brand-Loyal Generation Ever By VFP

I found this statement to be very surprising until I started talking to my 17-year-old son, who verified he is fiercely loyal to certain brands like Nike, Apple, Under Armour, Netflix, and Google. So, I asked him, “why?”… and he … Continue reading

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5 Essential Automated Emails For Fitness Centers Posted By Kevin Talley, Club OS

A booming fitness industry has created stiff competition in the space. When you run a fitness center each and every prospect and member interaction is of utmost importance. A recent Hubspot survey found “82% of consumers rate an ‘immediate’ response as important … Continue reading

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Outside the Box: Digital Marketing for Health Clubs, from IHRSA

**Note from the GGFA: Be sure to contact one of our SPN marketing partners     New digital marketing tools and shifting consumer habits have changed the game. Learn how The Claremont Club is playing to win By: Jim Schmaltz … Continue reading

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Engaged Employees and Strong Technology Solutions 5 Reasons Why Blending Them Together Creates an ‘Ideal’ Member Experience By: InTouch

Everywhere you turn today, technology is the hot topic. Consumers, enabled by ever-evolving, sophisticated technology, now possess an increased ability to demand instant and personalized communication and buying experiences.  Health clubs are not immune to this change in expectations. Interestingly, … Continue reading

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