Monthly Archives: June 2012

How to Give a Powerful Health Club Membership Sales Presentation

by Jim Thomas, President – Fitness Management & Consulting GGFA Think Tank Member The quality of your membership sales presentation will often determine whether a health club guest joins your club or one of your competitors down the street.  However, … Continue reading

Posted in Best Practices, Management & Operations, Membership Sales & Retention, Uncategorized | Leave a comment

What To Do And Not Do Using Social Media

by Bryan O’Rourke,  Founder and CEO for Integerus, LLC GGFA Think Tank Member We all hear about social media in the health club business and its rise to commercial relevance in an increasingly word of mouth world. If you’d like to … Continue reading

Posted in Best Practices, Marketing, Social Media | Leave a comment

Non Dues Revenue Trends

by Sean Kirby, National Sales Director ASF International There’s been a lot of discussion about the state of the fitness industry and how it’s recovering from the economic issues of 2008 & 2009.  Posed with a question, “Where do you … Continue reading

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Nutrition for Kids

by Dan Young, Founder and President Performance Food Centers More and more health clubs are catering to families these days, realizing that one strategy for keeping members includes the whole family.  Many clubs already offer child care, but more and … Continue reading

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