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Category Archives: Best Practices
“Bad member experience? Don’t blame the staff!”
By: Karen Perlmutter, Executive Vice President, Smart Fitness Well, at least not until you gather all the facts. Ninety-nine percent of individuals I talk with each day talk about training their staff to implement better service standards – inevitably because … Continue reading
“60” IS THE NEW “90”
By: Bill Jackson DON’T LET YOUR MEMBER ACCOUNTS CONTINUE TO AGE PAST 60 DAYS“60” IS THE NEW “90” For years the health & fitness industry has allowed receivables to age for 90 days before sending accounts into collections, but times … Continue reading
“Software Doesn’t Sell Memberships. People Do.”
By: Jason Abucejo I can’t tell you how many times someone has approached me at a trade show looking for software to help sell more memberships. In a digital age, more and more people are forgetting that while technology does … Continue reading
WHAT ARE YOU GOING TO DO ABOUT IT?
By: Dan McGraw “A planning habit affords the same benefits for the organization as the exercise habit does for the body. Both become strong and healthy”. You’re finishing pretty well this year but not as well as you hoped.* What … Continue reading
Tips, Tricks & Trends in Social Media Marketing
by: Smart Moms Marketing / A Division Barrett of LeMieux Business Consulting #1 – Videos, videos, videos! Skip Johnson is perfectly on trend with his use of weekly inspirational videos to engage his fans and reach new ones. Check out this incredible video … Continue reading
Consistent and Predictable Experience Creates Customer Confidence
By: Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations Customer Expectations: You can have outstanding customer service, but it only takes one mistake to erode the customer’s confidence, thus diminishing the chance you’ll have at gaining the customer’s … Continue reading
Who Does Virtual Group Fitness Attract?
by: Wellbeats When we founded this business in 2008, we thought we knew the answer. Originally, the solution was designed to meet primarily scheduling needs through flexibility, convenience, and simplistic management tools. But when we started hearing stories from all the different … Continue reading
7 Ways to Build Online Customer Trust
By: Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations It’s easy to build trust when you have the opportunity to connect with customers in person. You can look into their eyes, read their expressions, and interact at … Continue reading
Medallia and Gold’s Gym West GA
by Kathy Scapin, SPHR, Gold’s Gym West GA Our three gyms have been Medallia users since 2009. In the beginning, gaining support for and embracing Medallia was an uphill effort. We have moved passed the initial skepticism and integrated Medallia … Continue reading
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2014 GGFA Owners’ Conference … It’s a Wrap!
by Ginger Collins, GGFA Executive Director The GGFA just completed the milestone 10th Annual Owners’ Conference in New York City last week. It was two days of excitement, sharing and learning with Franchisees and GGFA Suppliers. The Monday Keynote Speaker, … Continue reading