Monthly Archives: September 2011

How to Increase Membership Sales in Your Health Club

Posted on September 22, 2011 by GGFA

By Jim Thomas “What am I doing wrong?” That’s the question I hear most often from health club owners and managers when membership sales have slowed. Many times, the answer is that you aren’t doing anything wrong. You just need … Continue reading →

Posted in Management & Operations, Membership Sales & Retention | Leave a comment

UNDERSTANDING YOUR CLUB – STUDY YOUR OWN DATA

Posted on September 16, 2011 by GGFA

by Rick Caro There are lots of detailed ways to do elaborate market analyses for your club in order to understand current market conditions. For some questions, there are some straightforward and low-cost research techniques to better evaluate the club … Continue reading →

Posted in Best Practices, Management & Operations, Membership Sales & Retention | Leave a comment

I Hope I Get Injured in the Gym Today; I Could Really Use the Money

Posted on September 9, 2011 by GGFA

By Ken Reinig Although the title of this article addresses a “tongue in cheek” look at our members and society in general, we all know too well that there is great deal of truth in this statement. Unlike previous articles … Continue reading →

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Best Practice: Gold’s Gym LA Demonstrates a Wildly Successful Launch

Posted on September 2, 2011 by GGFA

by Steven Renata, CEO of Les Mills West Coast (San Francisco) The Gold’s Gym of Los Angeles (GGLA) group has launched BODYPUMP® and CXWORX™ by Les Mills at six locations in greater LA: Downtown, Hollywood, West Covina, Thousand Oaks, Simi … Continue reading →

Posted in Best Practices, Fitness & Personal Training, Marketing, Programming | Leave a comment