Category Archives: Innovations & Opportunities

Tips, Tricks & Trends in Social Media Marketing

by:  Smart Moms Marketing / A Division Barrett of LeMieux Business Consulting #1 – Videos, videos, videos!  Skip Johnson is perfectly on trend with his use of weekly inspirational videos to engage his fans and reach new ones.  Check out this incredible video … Continue reading

Posted in Best Practices, Innovations & Opportunities, Management & Operations, Marketing, Membership Sales & Retention, Social Media | Leave a comment

Who Does Virtual Group Fitness Attract?

by:  Wellbeats   When we founded this business in 2008, we thought we knew the answer. Originally, the solution was designed to meet primarily scheduling needs through flexibility, convenience, and simplistic management tools. But when we started hearing stories from all the different … Continue reading

Posted in Best Practices, Innovations & Opportunities, Management & Operations, Marketing, Membership Sales & Retention | Leave a comment

7 Ways to Build Online Customer Trust

By:  Shep Hyken, CSP, CPAE, Chief Amazement Officer at Shepard Presentations   It’s easy to build trust when you have the opportunity to connect with customers in person. You can look into their eyes, read their expressions, and interact at … Continue reading

Posted in Best Practices, Innovations & Opportunities, Management & Operations, Marketing, Social Media | Leave a comment

Are You Watching Your Monthly Membership Sales Decline and Don’t Know Why?

By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are … Continue reading

Posted in Best Practices, Innovations & Opportunities, Management & Operations, Marketing, Training | Leave a comment

Flexibility: Why This Shouldn’t be the Least Used Functional Training Exercise

by:  Technogym There is a growing need and awareness for all to engage in more stretching, or more correctly said, flexibility training. Flexibility training is important to everyone, whether an elite athlete or someone just starting to exercise again. There … Continue reading

Posted in Best Practices, Fitness & Personal Training, Innovations & Opportunities, Management & Operations, Membership Sales & Retention, Training | Leave a comment

Networked Fitness – An Important Follow-Up

The health club industry is in the midst of a revolution where technology, consumer expectations and financial pressures of the traditional sick care system are converging. The result is an opportunity for new models and services being delivered in a … Continue reading

Posted in Best Practices, Innovations & Opportunities, Management & Operations, Marketing, Membership Sales & Retention, Social Media | Leave a comment

Impact Retention By Discovering the “Why”

by:  Wellbeats Helping members understand the deeper significance of their fitness wants and needs is critical to them making the emotional connections that will sustain a long-term commitment to health and wellness. Having one conversation about the “why” of their journey could … Continue reading

Posted in Best Practices, Fitness & Personal Training, Innovations & Opportunities, Management & Operations, Membership Sales & Retention | Leave a comment